INFINITI AT THE FRANKFURT MOTOR SHOW: THE GROWTH STARTS HERE

This has been a huge year for Infiniti, after twenty two years in America and only three in Europe they are taking on their first Frankfurt Motor Show. This is a great year because they have made good thus far on their six-year growth plan. Lots of new Infiniti vehicles are being added to the lineup and needless to say this NJ Infiniti dealer is very excited for the future!

Source: Nissan News

Twenty two years since first taking on the USA, and just on three years since arriving in Europe, Infiniti, the luxury performance brand from Japan, attends its first Frankfurt Motor Show at the start of a new six-year growth plan that will see sales rise to take 10 per cent of global luxury market sectors by 2016.

"The Frankfurt Show is important for us because it gives us the opportunity to spell out how we are going to develop over the next six years," said Toru Saito, Corporate Vice President and leader of the Infiniti Business Unit. "We are very committed to growing our business and we will demonstrate this through the launch of many new Infiniti products and Infiniti Centers throughout Europe."

Infiniti highlights at the 64th Frankfurt International Motor Show include:

• World debut of a high-performance concept car bearing the name of the person who helped develop it (more details soon)
• German premiere of Infiniti ETHEREA Concept, the mould-breaking luxury compact car
• The Infiniti-sponsored Red Bull Racing Formula One car, as driven by reigning World Champion and Infiniti Global Brand Ambassador, Sebastian Vettel
• The world's fastest accelerating petrol/electric hybrid, the 162g/km Infiniti M35h, being shown just days after its successful pan-European launch
• Examples from the six Infiniti ranges on sale in Germany, comprising coupés, sedans, convertibles and crossovers
• Announcement of winners of the Infiniti Digital Art Competition

"We have never been in better shape to show the German public what we are made of," said Bernard Loire, Vice President Infiniti Europe and Middle East. "Infiniti has laid very solid foundations over the three years we have been in Europe, and now our partnerships are helping the brand become much better known."

In June this year, Nissan Chairman and Chief Executive Officer Carlos Ghosn announced that Infiniti's target is to take 10 per cent of global luxury market sectors by 2016. As well as an increase in the number of models, key European markets are in line for a boost in the number of Infiniti Centres, with Germany and the UK getting around 40 each.

The luxury performance brand from Japan faces its first-ever Frankfurt Motor Show on a high, buoyed by enthusiasm for its cars, its technology and its service, and with a profile that increases with each success for its Formula One partner, Red Bull Racing, and its Global Brand Ambassador, Sebastian Vettel.

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